Master's Degree fashion marketing management
Master’s Degree Fashion Marketing and Management
Type: Master’s degree
Format : Work-study
Duration: 2 years
Next start date: September 2026
Level: Bac +5 (State-recognized degree)
Language: French
Location : Lille
Degree offered in partnership with Université d’Artois
The first university course in fashion marketing in the Hauts-de-France region
Presentation Master's Degree fashion marketing management
Presentation
The fashion and textile sector is currently developing within an international context, driven by marketing, networking and import-export activities. An understanding of the various professions within the fashion and textile industries, their operating environment, international procurement procedures and specific market analysis techniques will enable students to grasp the import-export process within this sector. The course will be taught by industry professionals, with a case-study and project-based approach at the heart of the teaching methodology. Working in this international environment also requires proficiency in two modern languages (first language: English; second language: Spanish or German), as well as linguistic and cultural exploration of a less commonly taught language (Arabic, Russian or Chinese).
Speakers
Academic staff and professionals
Languages
Two modern foreign languages and one rare one
Work-study scheme
3 weeks in a company, 1 week in class
Program Master's Degree fashion marketing management
Program
On this Master’s degree in Fashion Marketing Management, students will combine theoretical learning with case studies.
- Collection Management
- International Fashion Marketing
- Fashion Retail Chain Management
- International Brand Management
- Merchandising
- Fashion Collection Management
- Customer Experience and
- Digital Marketing
- Purchasing in the Fashion and Design Sector
- Sociology of Fashion and Design
Master's Program, Year 1, Semester 1
Module 1: Languages for Business and International Communication
Course title: Business English
Number of hours: 20h
Course title: Third Foreign Language: Russian OR Arabic OR Chinese
Number of hours: 20h
Course title: Business German or Spanish
Number of hours: 20h
Module 2: Core Concepts
Course title: History and Sociology of Fashion
Number of hours: 15h
Course title: Collection Management
Number of hours: 24h
Course title: Brands and sustainable development
Number of hours: 20h
Course title: Brands and the customer experience
Number of hours: 22h
Module 3: Specialised courses
Course title: International Fashion Marketing
Number of hours: 18h
Course title: Products, raw materials/textiles
Number of hours: 15h
Module 4: Vocational Education
Course title: Fashion Design and Creation
Number of hours: 20h
Course title: Merchandising
Number of hours: 20h
Master's Program, Year 1, Semester 2
Module 5: Languages for International Business
Course title: Business English
Number of hours: 20h
Course title: Third Foreign Language: Russian OR Arabic OR Chinese
Number of hours: 20h
Course title: Business German or Spanish
Number of hours: 20h
Module 6: Supplementary lessons
Course title: Purchasing in the fashion and design sector
Number of hours: 20h
Course title: International Development in the Fashion Industry
Number of hours: 24h
Course title: Management of Fashion Retail Networks
Number of hours: 20h
Module 7: Specialised Courses
Course title: Quality and CSR
Number of hours: 20h
Course title: Design and Fashion Marketing
Number of hours: 20h
Module 8: Vocational Education
Course title: IT tools for product managers
Number of hours: 20h
Course title: Quantitative Marketing
Number of hours: 20h
Module 9: Work experience
Preliminary written dissertation
Master's Program, Year 2, Semester 3
Module 10 : Languages for International Business
Course title: Business English
Number of hours: 20h
Course title: Third Foreign Language: Russian OR Arabic OR Chinese
Number of hours: 20h
Course title: Business German or Spanish
Number of hours: 20h
Module 11 : Fundamental Principles
Course title: Omnichannel digital marketing
Number of hours: 20h
Course title: Supply Chain Management in the Fashion Industry
Number of hours: 20h
Course title: CRM and Direct Marketing
Number of hours: 20h
Course title: Buying techniques in the fashion industry
Number of hours: 20h
Module 12 : Specialist courses
Course title: Negotiation Techniques
Number of hours: 18h
Course title: International Distribution Networks
Number of hours: 18h
Module 13 : Internal/External Communication: Vocational Education
Course title: Fashion Management and Communication
Number of hours: 20h
Course title: The World of Luxury and Fashion
Number of hours: 20h
Master's Program, Year 2, Semester 4
Module 14 : Languages for International Business
Course title: Business English
Number of hours: 20h
Course title: Third Foreign Language: Russian OR Arabic OR Chinese
Number of hours: 20h
Course title: Business German or Spanish
Number of hours: 20h
Module 15 : Further courses
Course title: Brands, Luxury and Communication
Number of hours: 24h
Course title: Buying techniques in the fashion industry
Number of hours: 20h
Course title: Innovation and Circularity in the Textile Industry
Number of hours: 16h
Module 16: Specialized Education
Course Title: Financial Management and Business Strategies
Number of hours: 25h
Course Title: Fashion Marketing and Management
Number of hours: 20h
Module 17: Vocational Education
Intitulé du cours : Social media community management
Number of hours: 20h
Course Title: Fashion and Sustainable Development
Number of hours: 20h
Module 18: Work Experience
Course Title: Writing a Thesis Leading to a Defense
Course Title: Training in Writing a Thesis
Skills Master's Degree fashion marketing management
Key Skills
The objectives of the Trilingual Master’s in International Business – Fashion and Textile Marketing and Management are as follows:
- To acquire proficiency in three languages and an understanding of intercultural environments (English and either German or Spanish). A third modern language will be taught at the beginner level (Russian, Arabic, or Chinese).
- Gain familiarity with careers in the fashion and textile industries and the characteristics of their business environments
- Master management tools specific to the fashion industry
- Master international purchasing procedures in the fashion sector—design a product with a global market in mind
Learn to manage networks of fashion boutiques - Manage collections: collection planning and sourcing.
Teachers Master's Degree fashion marketing management
Some of your future teachers
At FLSH, faculty members play a key role in students’ success. They are professionals and/or researchers who passionately share their knowledge.
Natalia Guilluy-Sulikashvili
Vice-Dean for Languages and International Affairs; Director of the AIT Master’s Programme
Fernando Monroy
Dr in History and Civilizations from EHESS and Faculty Member and Researcher specializing in the Iberian world
Next Master's Degree fashion marketing management
Careers
In close collaboration with partner companies in the fashion and textile industries, and with the support of the Career Center to help prospective students find a company, this master’s program is offered as a work-study program: 1 week of classes, followed by 3 weeks at a company. Students are thus immersed in the heart of the action and become part of a professional network throughout the master’s program.
Careers
Regional Director of a ready-to-wear clothing chain
Product Manager
International Textile Buyer
Export Area Manager
Marketing Manager
Communications Manager
Research Associate
Account Manager
Student projects Master's Degree fashion marketing management
Student projects
During the two-year master’s program, students work on projects and are invited to participate in various events.
- Registering a Master Talks
- Organizing the Master Cruising
- Organizing and participating in the Speed recruiting
- Roundtable discussions
- Testimony of Cora-Line, étudiante en Master et créatrice de mode
partenaires et institutions
FAQ Master's Degree fashion marketing management
Ready to join us? We'll answer your questions
Staff
Administrative Contact
Laurent VANDER BRIGGHE
Program director
Pr Natalia GUILLUY-SULIKASHVILI
Is this master's program offered as a work-study program?
Yes. This master’s program is offered as a work-study program.
What is the schedule for the work-study program?
A schedule of one week of classes followed by three weeks of internships, for both the M1 and M2 programs.
How much are the tuition fees?
Tuition fees are on a sliding scale based on income. For work-study programs, costs may be covered by the host company’s OPCO.
Am I eligible for CROUS scholarships?
Yes. The rate is based on the CROUS pay scale. The work-study stipend supplements the student’s income.
What are the selection criteria?
Application + interview. Trilingual proficiency required. Experience or career goals in the fashion, luxury, or international marketing sectors are highly valued.
How many languages are taught in this master's program?
Three modern languages are included in the curriculum, reflecting the trilingual nature of the program.
What are the career opportunities for graduates of this master's program?
Fashion and luxury marketing manager, international brand manager, business developer in the fashion industry, export account manager.
