This course teaches several valuable skills for those who wish to participate in a company’s international development, from creating and exporting products to undertaking business negotiations with foreign partners and authorities, particularly where these concern marketing. The course is intended for students who already have a good command of two modern languages in addition to their native language and a good knowledge of the world of international business. Teaching includes analysis of several case studies.
Graduates will be able to conduct an international market survey, launch a product onto the world market, elaborate a strategy of internationalisation for a company, use a wide range of sales techniques, take responsibility for international purchasing, avoid common traps in international business negotiations, undertake an import/export diagnosis and evaluate risks.
Academic Calendar: Fall semester from mid-September to Christmas, Spring semester from mid-January to mid-May (first year) or mid-January to mid-March (second year)
500 teaching hours per year
Languages of instruction: English and French
This course is offered as an apprenticeship from the second year onwards.
Advantages
Researchers and professionals
Long internships mainly abroad
Projects for companies
Program
International trade
Buyer / consumer behavior
E-commerce / E-business
Business creation
Brand management
Shopping service
Geopolitics of markets
International Development
Project management
3 modern languages
20
students per class
30h
teaching hours per week
3
months internship in year 1
4
months internship in year 2
Possibility of a double degree with Liverpool Hope University
This is a unique educational opportunity. This option enables students to gain, in additional to two degrees, several particularly useful skills for those who want to work in international marketing. Students spend two full semesters in Liverpool.
Non-native speakers of English require proof of the level C1 in English.
Internships and Work Experience
Students will do an internship each year. In the first year, this should last between 3 and 5 months, in the second year, between 4 and 6 months.
Entry Requirement
Applicants should have a Bachelor’s degree in modern languages, business or economics or a 3-year diploma from a business school.
Students whose native language is not English must prove they have an English level of B2 on the European scale. Students whose native language is not French must prove they have an French level of B2 on the European scale.
What next?
Product manager
Account Manager
Studies manager
International buyer / seller
Export area manager
Marketing and Communication Officer
Marketing department manager
Web Marketing Officer
Testimonials
"Cette expérience était simplement la plus belle expérience de ma vie, j’en suis sortie grandie et bien plus autonome."
Un semestre d'études en Inde, une aventure inoubliable
Julie, Licence LEA
Un semestre d'études en Inde, une aventure inoubliable
« Louis termine sa première année de Master Communication Numérique par un stage au sein du pôle innovation de Décathlon en tant que « Content & Community Manager ».
En stage chez Decathlon
Louis, Master communication numérique
En stage chez Decathlon
« Partez avec une véritable ouverture d’esprit. Il faut mettre ses préjugés de côté pour bien s’intégrer ! »
