Master's degree International Marketing, Negotiation, communication
Master’s degree International Marketing, Negotiation, communication
Type : Master’s
Format : Work-study programme
Duration: 2 years
Next intake: September 2026
Level: Bac +5 (State-recognised qualification)
Language: French
Location: Lille
Degree offered in partnership with Université d’Artois
Languages and multicultural expertise to set the course for international communication!
Presentation of Master's degree International Marketing, Negotiation, communication
Presentation
Students on the trilingual Master’s degree International Marketing, Negotiation, communication are immersed in the challenges of a company’s global strategy. Through input from industry professionals and practical case studies, they learn how to develop a communication strategy for a product, create an advertising campaign, and position a brand on the international stage.
This Master’s programme is available as a work-study programme!
Work-study schedule: 1 week of classes, 3 weeks in a company
CCEF Partnerships
Work placements abroad
Project delivery
Program Master's degree International Marketing, Negotiation, communication
Program
On this Master’s degree in International Communication, students will combine theoretical teaching with case studies. The Master’s programme will be offered as a work-study programme from September 2023, covering both the first and second years, on a schedule of one week of classes followed by three weeks in a work placement. The detailed programme outline will be available shortly.
- Communication Studies
- Communication Strategy
- Network Management
- Magazine Design andSales
- Project Management
- Communication Law
- International Media
- Public Relations / Media Relations
- Network Management
- 3 modern foreign languages
Master's Program, Year 1, Semester 1
Languages for Business and International Communication
Course title: Business English
Number of hours: 20h
Course title: Third Foreign Language: Russian OR Arabic OR Chinese
Number of hours: 20h
Course title: Business German or Spanish
Number of hours: 20h
Core subjects
Course title: Strategic Marketing
Number of hours: 20h
Course title: Communication and Brand Management
Number of hours: 25h
Course title: Internal Communication
Number of hours: 20h
Course title: E-business and Web 2
Number of hours: 15h
Specialist courses
Course title: Communication Strategy
Number of hours: 20h
Course title: Intercultural Human Relations
Number of hours: 20h
Vocational courses
Course title: Designing and selling a magazine
Number of hours: 20h
Course title: Corporate Communication
Number of hours: 15h
Master's Program, Year 1, Semester 2
Languages for International Business
Course title: Business English
Number of hours: 20h
Course title: Third Foreign Language: Russian OR Arabic OR Chinese
Number of hours: 20h
Course title: Business German or Spanish
Number of hours: 20h
UE 6 : Enseignements fondamentaux
Course title: Crisis Communication
Number of hours: 20h
Course title: Audiovisual Production
Number of hours: 24h
Course title: International Negotiations
Number of hours: 16h
UE 7 : Enseignements spécialisés
Course title: Communication policies and strategies
Number of hours: 20h
Course title: International Management
Number of hours: 20h
UE 8 : Enseignements professionnels
Course title: Designing and selling a magazine
Number of hours: 20h
Course title: Project Management
Number of hours: 16h
Work experience
Preliminary written dissertation
Master's Program, Year 2, Semester 3
Communication and Marketing: Specialised Courses
Course title: Business English
Number of hours: 20h
Course title: Third Foreign Language: Russian OR Arabic OR Chinese
Number of hours: 20h
Course title: Business German or Spanish
Number of hours: 20h
Core subjects
Course title: International Marketing
Number of hours: 18h
Course title: Semiology of Communication
Number of hours: 15h
Course title: Creative Development of Communication Campaigns
Number of hours: 20h
Course title: Communication Strategy
Number of hours: 20h
Specialist courses
Course title: Media Relations / Public Relations
Number of hours: 20h
Course title: Written communication / digital communication
Number of hours: 18h
Internal/External Communication: Vocational Education
Course title: Social Media/Community Management
Number of hours: 15h
Course title: Communication Management
Number of hours: 30h
Master's Program, Year 2, Semester 4
Languages for International Business
Course title: Business English
Number of hours: 20h
Course title: Third Foreign Language: Russian OR Arabic OR Chinese
Number of hours: 20h
Course title: Business German or Spanish
Number of hours: 20h
Further information
Course title: Event Management
Number of hours: 20h
Course title: International Media Environment
Number of hours: 20h
Course title: Intercultural Human Relations
Number of hours: 20h
Specialist courses
Course title: Modern Management and the Use of Networks
Number of hours: 24h
Course title: Communications Law
Number of hours: 20h
Vocational courses
Course title: CCEF Accreditation
Number of hours: 20h
Course title: Business Creation and Ethics
Number of hours: 16h
UE 18: Expérience professionnelle
Course title: Writing a dissertation leading to an oral defence
Course title: Training in the preparation of a dissertation
20
Students per class
30h
weekly classes
3
out of every 4 weeks spent in-company
Key skills Master's degree International Marketing, Negotiation, communication
Key skills
This Master’s degree in International Communication enables students to develop a wide range of skills:
- Understanding the importance of psycho-sociological and marketing knowledge relevant to the field of communication
- Mastering the fundamentals of communication
- Mastering written and oral communication
- Adapting written language to suit different types of readers and media
- Drawing up a communication plan and identifying the resulting written communication requirements
- Understanding the challenges, objectives and scope of public relations and media relations
- Defining a public relations and media relations strategy
- Interpret economic and social developments in the countries where the taught languages are spoken
- Analyse trends in the field of communication
- Ability to present an international project clearly and persuasively to an audience from a different cultural background in a foreign language
- Understand international relations and their impact on the activities of organisations
- Identify the cultural and social references of international counterparts
- Assess and define the conditions for successfully establishing a presence in a foreign market
- Have a global understanding of the world’s cultural, economic and political dynamics
Teachers Master's degree International Marketing, Negotiation, communication
Some of your future teachers
At the FLSH, lecturers play a key role in students’ success. They are professionals and/or researchers who pass on their knowledge with passion.
Natalia Guilluy-Sulikashvili
Vice-Dean for Languages and International Affairs; Director of the AIT Master’s Programme
Fernando Monroy
Dr in History and Civilizations from EHESS and Faculty Member and Researcher specializing in the Iberian world
Careers Master's degree International Marketing, Negotiation, communication
Careers
The Master’s programme will be offered as a work-study programme from September 2023, covering both the first and second years of the Master’s, on a schedule of one week of classes followed by three weeks in a company. Thanks to this immersion in the workplace, by the end of the programme students should be able to develop a communication strategy for a product or create an advertising campaign, propose solutions to strategic organisational problems, or assist the head of the communications department or a communications project manager. From mid-May, the Faculty offers support to help selected candidates find a work-study contract.
This Master’s programme is run in partnership with the French Foreign Trade Advisors.
Career opportunities
Internal or External Communications Officer
Communications Project Manager
Events Project Manager
Account Manager at an advertising agency
Projects of Master's degree International Marketing, Negotiation, communication
Life on the Master’s programme
During the two-year Master’s programme, students undertake projects and are offered the chance to take part in events.
- Recording a Master Talks episode
- Organising the Master Cruising event
- Organising and taking part in Speed recruiting
- Round-table discussions
- Indira’s testimonial: on a work-study programme at Castorama
- Testimonial from Svetlana Benoit, Master’s graduate – Head of Merchandising for Europe at Zadig & Voltaire
partenaires et institutions
FAQ Master's degree International Marketing, Negotiation, communication
Ready to join us? We’ll answer your questions
Staff
Administrative contact
Laurent VANDER BRIGGHE
Academic Assistant
Programme director
Professor Natalia GUILLUY-SULIKASHVILI
Is this Master’s programme offered as a work-study programme?
Yes. The Master’s degree International Marketing, Negotiation, communication is offered as a work-study programme in both the first and second years of the Master’s degree.
What is the schedule for the work-study programme?
One week of lectures followed by three weeks of work placement, in both the first and second years of the Master’s programme.
How much are the tuition fees?
Fees are on a sliding scale based on taxable income. For work-study programmes, the fees may be covered by the employer via the OPCO. An online calculator is available.
Am I eligible for CROUS grants at the FLSH?
Yes. CROUS grant holders benefit from a fee structure tailored to their level. On work-study schemes, additional remuneration is paid by the company.
What are the selection criteria for this Master’s degree?
Admission is based on an application and an interview. A bachelor’s degree or equivalent is required. Proficiency in foreign languages and international experience are highly valued.
How many students are there in each year group?
Around 20 students per intake, ensuring personalised support.
What career opportunities does this Master’s degree offer?
International Communications Officer, Communications Project Manager, Account Manager at an advertising agency, Events Project Manager.
