This course enables students to develop the following skills: how to elaborate a communication and advertising plan for a product, how to conceive and implement a communication strategy for a company, how to negotiate with foreign partners, suppliers and customers.
The course is particularly appropriate for students who want to increase their knowledge of business communication techniques, intercultural communication and international business. The teaching will combine theory and practice and particular emphasis will be placed on case studies.
Students will examine the issues at stake in a global policy of internal and external communication and become familiar with the principal techniques in use today. Emphasis is placed is on the framework companies have to work in for their communication, advertising, sales, public relations and campaign strategies.
Academic Calendar: Fall semester from mid-September to Christmas, Spring semester from mid-January to mid-May (first year) or mid-January to mid-March (second year)
500 teaching hours per year
Languages of instruction: English and French
Advantages
Researchers and professionals
Long internships mainly abroad
Projects for companies
Program
International trade
Buyer / consumer behavior
E-commerce / E-business
Business creation
Brand management
Semiology of communication
Communication strategy
Network management
Design and sale of a journal
Project management
Study Abroad
It is possible to spend one or both semesters of the first year in one of our partner universities.
20
students per class
30h
teaching hours per week
3
months internship in year 1
4
months internship in year 2
Internships and Work Experience
Students will do an internship each year. In the first year, this should last between 3 and 5 months, in the second year, between 4 and 6 months.
Entry Requirement
Applicants should have a Bachelor’s degree in modern languages, communication or business or a 3-year diploma from a business school.
Students whose native language is not English must prove they have an English level of B2 on the European scale. Students whose native language is not French must prove they have a French level of B2 on the European scale.
What next?
Product manager
Account Manager
Studies manager
International buyer / seller
Export area manager
Marketing and Communication Officer
Marketing department manager
Web Marketing Officer
Testimonials
"Cette expérience était simplement la plus belle expérience de ma vie, j’en suis sortie grandie et bien plus autonome."
Un semestre d'études en Inde, une aventure inoubliable
Julie, Licence LEA
Un semestre d'études en Inde, une aventure inoubliable
« Louis termine sa première année de Master Communication Numérique par un stage au sein du pôle innovation de Décathlon en tant que « Content & Community Manager ».
En stage chez Decathlon
Louis, Master communication numérique
En stage chez Decathlon
« Partez avec une véritable ouverture d’esprit. Il faut mettre ses préjugés de côté pour bien s’intégrer ! »
This site uses cookies so that we can provide you the best possible user experience. Information about cookies is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the site you find most interesting and useful.
Strictly necessary cookies
This site uses Google Analytics to collect anonymous information such as the number of site visitors and the most popular pages.
Keeping this cookie enabled helps us improve our website.
If you disable this cookie, we will not be able to save your preferences. This means that each time you visit this site, you will have to enable or disable cookies again.
Third party cookies
This site uses Google Analytics to collect anonymous information such as the number of site visitors and the most popular pages.
Keeping this cookie enabled helps us improve our website
Please enable Strictly Necessary Cookies first so that we can save your preferences!
