Master's DegreeStrategic communication
Degree in agreement with l’Université d’Artois
Become an strategic communication expert !
Presentation
This course prepares students to assist decision-makers in business, politics, the civil service or NGOs who seek to increase their influence in today’s society. We aim to train experts in communication who can intervene at a strategic level in a wide variety of professional contexts. Communication skills are essential if decision-makers are to be effective in a context where economic intelligence has become a power issue, where suspicion of companies and politicians is increasing and where crises are a tangible and genuine risk.
This course seeks to attract students who want to become expert advisors in communication, alert to what is happening in the world around them, to the economic, social, cultural and media issues in today’s society.
Students will develop knowledge and skills in internal and external communication, learning advanced computer skills and sophisticated marketing methods.
The course will enable students to keep up to date with current practices and provide the ethical awareness needed by those who are destined to take responsibility for influencing others.
Language of instruction: French
Academic calendar: Fall semester from mid-September to Christmas, Spring semester from mid-January to mid-May
Approximately 500 teaching hours per year
Advantages
Professional situation
Individual follow-up
Long-term internships
Program
- Institutional communication
- Surveys and public opinion
- Introduction to strategic analysis
- Strategic communication
- Strategic marketing
- Reputation management
- Speech analysis
- Crisis communication & ethics
It is possible to spend one or two semesters in one of our partner universities (about 25 possible destinations).
20
students per class
500h
teaching hours per week
6
months internship
Internships and Work Experience
Students will do a six-month-long internship
Entry Requirement
Bachelor’s degree in Communication or similar field. Non-native speakers of French are also required to prove they have attained the level B2 in French.
What next?
The aim of this course is to produce competent professionals in the area of communication who are also able to work as analysts and experts in enhancing the reputation and image of a company or an organisation, whether affiliated to the state or private.
Possible jobs include:
- Counsellor in crisis communication
- Public relations officer
- Political communications advisor
- Institutional communications officer
- Consultant in creating online reputation
- Digital communication expert
- Consultant on media issues
- Market survey expert
- Lobbyist.
Graduates will work in companies and interest groups, for consultants in public relations, for local, regional and national government and for NGOs and charities.
Testimonials
"Cette expérience était simplement la plus belle expérience de ma vie, j’en suis sortie grandie et bien plus autonome."
Un semestre d'études en Inde, une aventure inoubliable
Julie, Licence LEA
Un semestre d'études en Inde, une aventure inoubliable
« Louis termine sa première année de Master Communication Numérique par un stage au sein du pôle innovation de Décathlon en tant que « Content & Community Manager ».
En stage chez Decathlon
Louis, Master communication numérique
En stage chez Decathlon
« Partez avec une véritable ouverture d’esprit. Il faut mettre ses préjugés de côté pour bien s’intégrer ! »
En échange en Corée du Sud
Emilie, licence LEA
En échange en Corée du Sud
Staff and contacts
Program Director
Dr Zineb Serghini
Send email
Staff
- Dr Zineb Serghini (Communication)
- Dr Lydie Lenne (Communication)
- Dr Tiphaine Zetlaoui (Sociology)