Type : Master’s
Format : Full-time
Duration : 2 years
Next start date : September 2026
Level : Bac +5 (State-recognized degree)
Language : French
Location : Lille
Diploma awarded by the Regional Examination Board
Become an expert in strategic communication!
Presentation Strategic communication
Presentation of Master's degree Strategic communication
The Master’s degree Strategic communication aims to train communication professionals capable of implementing complex communication and influence strategies. As communication analysts and strategists, students will learn how to support decision-making by clients (companies or organisations).
This Master’s in Communication in Lille is aimed at students keen to develop expertise in consultancy and strategic monitoring, whilst taking into account the various economic, socio-cultural and media challenges of the contemporary world.
Students will develop skills relating to both external and internal communication. In particular, they will learn to master digital tools and marketing methods. The programme places particular emphasis on evolving professional practices and therefore includes a robust ethical component, essential for the responsibility involved in influential communication.
Scenario
Personalized support
Long-term internships
Program Strategic communication
Program
The Master’s in Influential Communication focuses particularly on the evolution of professional practices and thus incorporates a robust ethical component necessary for assuming the responsibility that influential communication entails:
- Corporate Communications
- Analysis of Influential Discourse
- Ethics / Crisis Communications
- Polls and Public Opinion
- Reputation Management
- Influential Communications
- Lobbying
- Strategic Marketing
- Analysis of Media Discourse
- Applied English
Master's Program, Year 1, Semester 1
UE1: Social Science Knowledge and Understanding
Course Title: Introduction to Psychosociology
Number of hours: 18h
Course Title: History of Influence in the Social Sciences
Number of hours: 12h
UE2: Contexts, Actors, and Strategies in Influential Communication
Course Title: Public Space, Media, and Disinformation
Number of hours: 18h
Course Title: Corporate Stakeholders and Strategies
Number of hours: 18h
Course Title: Media Analysis and Functioning
Number of hours: 18h
UE3: Audience Insights and Management
Course Title: Polls and Public Opinion
Number of hours: 24h
Course Title: Research Methods in the Social Sciences
Number of hours: 20h
UE4: Methodologies and Professional Practices
Course Title: Building intercultural competency
Number of hours: 18h
Course Title: Cybercrime: Understanding, Preventing, and Responding
Number of hours: 9h
Course Title: Professional Development Workshops and Internship Report Methodology
Number of hours: 27h
UE5: Research and Specialization
Course Title: Introduction to Research
Number of hours: 18h
Course Title : Master class
Number of hours: 9h
Master's Program, Year 1, Semester 2
UE6: Social Science Knowledge and Understanding
Course Title: Cultural Industries
Number of hours: 18h
Course Title: Ethics
Number of hours: 18h
UE7: Contexts, Actors, and Strategies in Influential Communication
Course Title: Media Relations
Number of hours: 18h
Course Title: Apply intercultural competency skills to globalized markets
Number of hours: 18h
Course Title: Public Space, Media, and Misinformation
Number of hours: 18h
Course Title: Corporate Social and Environmental Responsibility
Number of hours: 18h
UE8: Audience Insights and Management
Course Title: Persuasive Speaking
Number of hours: 18h
Course Title: Crisis and Sensitive Communication
Number of hours: 18h
Course Title: Artificial Intelligence
Number of hours: 12h
Course Title: Regional Marketing
Number of hours: 14h
UE9: Methodologies and Professional Practices
Course Title: Professional Development Workshops
Number of hours: 18h
Course Title: Agile Project Management and Implementation
Number of hours: 18h
Intership
UE10: Research and Specialization
Research Thesis
Course Title: SIC Research Workshops
Number of hours: 12h
Course Title: Empirical Research Methodologies in Information and Communication Sciences
Number of hours:: 41h
Course Title: Master Class
Number of hours: 3h
Master's Program, Year 2, Semester 3
UE1: Social Science Knowledge and Understanding
Course Title: History of Influence in the Social Sciences
Number of hours: 12h
Course Title: Surveillance Studies
Number of hours: 9h
UE2: Contexts, Actors, and Strategies in Influential Communication
Course Title: Communication by Elected Officials: Strategies, Discourse, and Styles (French and English)
Number of hours: 18h
Course Title: Digital Law
Number of hours: 14h
Course Title: Introduction to European Institutions
Number of hours: 14h
Course Title: Advocacy and Spokesperson
Number of hours: 18h
UE3: Audience management
Course Title: HR Management—Decision-Making and Change Management
Number of hours: 18h
Course Title: Relational Web and Community Management
Number of hours: 18h
UE4: Research and Specialization
Course Title: Desktop Publishing and Artificial Intelligence
Number of hours: 24h
Course Title: Data Collection and Research Writing
Number of hours: 22h
Course Title: Professional Development Workshops and Internship Report Methodology
Number of hours: 20h
Master's Program, Year 2, Semester 4
UE5: Social Science Knowledge and Understanding
Course Title: Influence Through Geopolitics
Number of hours: 14h
Course Title: Influencer Marketing
Number of hours: 14h
UE6: Contexts, Actors, and Strategies in Influential Communication
Course Title: Influential Communication and Lobbying
Number of hours: 24h
Course Title: Patronage and Sponsorship
Number of hours: 16h
Course Title: HR Management – Conflict Management
Number of hours: 14h
Course Title: Mobile Video
Number of hours: 18h
UE7: Audience management
Course Title: Team Management
Number of hours: 18h
Course Title: Negotiation Techniques
Number of hours: 14h
Course Title: Project Agility
Number of hours: 9h
UE8: Methodologies and Professional Practices
Course Title: Introduction to International Institutions
Number of hours: 20h
Course Title: Media Training
Number of hours: 18h
Course Title: Professional Guidance and Attitude
Number of hours: 20h
Internship
UE9: Research and Specialization
Research Thesis
Course Title: Empirical Guidance for the Thesis
Number of hours: 22h
20
Students per class
24h
weekly classes
4
minimum number of months of mandatory internship the 1rst year
6
minimum number of months of mandatory internship the 2nd year
Key skills Strategic communication
Key skills
The skills targeted by this Master’s degree in Communication are those essential to the communications sector within the business and organisational world.
Theoretical knowledge:
- Businesses and organisations
- How the media operate
- Political sphere, public and quasi-public institutions, and civil society actors
Proficiency in professional tools:
- Web 2.0 tools and challenges
- Techniques and tools for influential communication
- Techniques for quantitative and qualitative research, opinion polls and strategic monitoring
Teachers of strategic communication
Some of your future teachers
À la FLSH, les enseignants jouent un rôle clé dans la réussite des étudiants. Ils sont des professionnels et/ou chercheurs qui transmettront leur savoir avec passion.
Tiphaine Zetlaoui
Dr in Information and Communication Sciences, co-coordinator of the Master’s programme in Strategic Communication, co-director of the MUSE research unit
Marie-Eve Saint Georges
Dr in Information and Communication Sciences and co-director of the Master’s in Strategic Communication
Martin Baloge
Dr in Political Science, Head of Studies for the first-year Bachelor’s degree in Media, Culture and Communication
Zineb Serghini
Dr in Information and Communication Sciences, Head of the Media, Culture and Communication Bachelor’s degree programme
What's next strategic communication
Whats' next
In practical terms, the course promotes learning through cross-disciplinary projects and the analysis of real-world case studies.
A number of industry professionals deliver lectures in the first and second years.
Two work placements, each lasting between 4 and 6 months, are compulsory to complete the Master’s in Strategic Communication.
Careers
Crisis communications adviser
Public Relations Officer
Press Relations Officer
Political communications adviser
Reputation Consultant
Digital Communications Officer
Public Affairs Officer
Projects Strategic communication
Student projects
During the two-year Master’s programme, students undertake projects and are offered a range of events:
partenaires et institutions
FAQ Strategic communication
Ready to join us? We’ll answer your questions
Staff
Administrative contact
Coleen BOULIER
Program directors
Dr Tiphaine ZETLAOUI
DR Marie-Eve SAINT GEORGES
Is this Master’s programme offered as a work-study programme?
No, but the 10 months of compulsory work placements over the two years of the Master’s degree give students plenty of practical experience.
How much are the tuition fees?
Fees are on a sliding scale based on income. For work-study programmes, the costs may be covered by the company’s OPCO.
Am I eligible for CROUS grants?
Yes. CROUS grant holders are entitled to a rate tailored to their grade. The work-study scheme provides additional remuneration.
What are the selection criteria for this Master’s degree?
Application + interview. A bachelor’s degree or equivalent is required. An interest in strategic communication, public relations and digital influence is an advantage.
What skills are developed on this Master’s programme?
Strategic communications, lobbying, public relations, opinion management, crisis communications, digital influence, communications consultancy.
What career opportunities does this Master’s degree offer?
Influential communications consultant, public opinion strategy expert, public relations officer, public affairs manager, communications director.
