Master's Degree International Marketing and Negotiation
Master’s degree International Marketing and Negotiation
Type : Master’s
Format: M1 as a full-time programme; M2 available as a work-study programme
Duration: 2 years
Next intake: September 2026
Level: Bac +5 (State-recognised qualification)
Language: French
Location: Lille
Degree offered in partnership with Université d’Artois
Conquer business and marketing world!
Presentation Master's Degree International Marketing and Negotiation
Presentation
This course teaches several valuable skills for those who wish to participate in a company’s international development, from creating and exporting products to undertaking business negotiations with foreign partners and authorities, particularly where these concern marketing. The course is intended for students who already have a good command of two modern languages in addition to their native language and a good knowledge of the world of international business. Teaching includes analysis of several case studies.
Graduates will be able to conduct an international market survey, launch a product onto the world market, elaborate a strategy of internationalisation for a company, use a wide range of sales techniques, take responsibility for international purchasing, avoid common traps in international business negotiations, undertake an import/export diagnosis and evaluate risks.
Academic Calendar: Fall semester from mid-September to Christmas, Spring semester from mid-January to mid-May (first year) or mid-January to mid-March (second year)
500 teaching hours per year
Languages of instruction: English and French
This course is offered as an apprenticeship from the second year onwards.
CCEF Partnerships
Work placements abroad
Project delivery
Program Master's Degree International Marketing and Negotiation
Program
The Master’s Degree in International Marketing and Negotiation incorporates numerous case studies alongside theoretical modules.
- International trade
- Buyer/consumer behaviour
- E-commerce / E-business
- Business start-ups
- Brand management
- Purchasing Department
- Geopolitics of Markets
- International Development
- Project Management
- 3 modern foreign languages
Master's Program, Year 1, Semester 1
Module 1: Languages for Business and International Communication
Course title: Business English
Number of hours: 20h
Course title: English – Written Communication
Number of hours: 10h
Course title: Third Foreign Language: Russian OR Arabic OR Chinese
Number of hours: 20h
Course title: Business German or Spanish
Number of hours: 20h
Course title: German or Spanish – Written Communication
Number of hours: 10h
Course title: Spanish/German Economic Culture
Number of hours: 15h
Module 2: Core Concepts
Course title: International Trade / Export Assessment
Number of hours: 18h
Course title: Behaviour of local buyers/consumers
Number of hours: 20h
Course title: International Brand Management
Number of hours: 20h
Course title: E-business and Web 2.0
Number of hours: 18h
Module 3 : Specialist courses
Course title: International Marketing
Number of hours: 20h
Course title: Strategic Marketing
Number of hours: 33h
Module 4 : Vocational courses
Course title: Quantitative Marketing
Number of hours: 20h
Course title: Case study – Project management
Number of hours: 20h
Master's Program, Year 1, Semester 2
Module 5 : Languages for International Business
Course title: Business English
Number of hours: 16h
Course title: English – Oral Communication
Number of hours: 12h
Course title: Third Foreign Language: Russian OR Arabic OR Chinese
Number of hours: 16h
Course title: Business German or Spanish
Number of hours: 16h
Course title: German or Spanish – written communication
Number of hours: 12h
Intitulé du cours : Culture économique espagnole/allemande
Number of hours: 12h
Module 6 : Further information
Course title: Corporate Communication (internal and external)
Number of hours: 15h
Course title: Digital management tool
Number of hours: 20h
Course title: International Negotiation
Number of hours: 16h
Module 7 : Specialist courses
Course title: Quantitative Marketing
Number of hours: 20h
Course title: Market Research and Quantitative Techniques
Number of hours: 24h
Module 8 : Vocational Education
Course title: A Geopolitical Approach to Markets
Number of hours: 20h
Course title: Case study – Project management
Number of hours: 16h
Module 9 : Work experience
Work placement
Master's Program, Year 2, Semester 3
Module 10 : Languages for International Business
Course title: Business English
Number of hours: 20h
Course title: Business German or Spanish
Number of hours: 20h
Course title: Third Foreign Language: Russian OR Arabic OR Chinese
Number of hours: 20h
Module 11 : Core subjects
Course title: Export Sales Strategy
Number of hours: 26h
Course title: Market Research and Quantitative Techniques Applied to Marketing
Number of hours: 20h
Course title: Omnichannel digital marketing
Number of hours: 20h
Course title: Financial Management and Business Strategy
Number of hours: 20h
Module 12 : Specialist courses
Course title: CRM and Direct Marketing
Number of hours: 20h
Course title: International Negotiations
Number of hours: 20h
Module 13 : Internal/External Communication: Vocational Education
Course title: Panels and marketing plan
Number of hours: 16h
Course title: Social Media / Community Management
Number of hours: 20h
Master's Program, Year 2, Semester 4
Module 14 : Languages for International Business
Course title: Business English
Number of hours: 20h
Course title: Third Foreign Language: Russian OR Arabic OR Chinese
Number of hours: 20h
Course title: Business German or Spanish
Number of hours: 20h
Module 15 : Further courses
Course title: Financial Management and Business Strategy
Number of hours: 20h
Course title: International Finance and Risk Hedging
Number of hours: 20h
Course title: Modern Management and the Use of Networks
Number of hours: 20h
Module 16 : Specialist courses
Course title: Introduction to Markets: Russian/Arabic/Chinese
Number of hours: 32h
Course title: Introduction to starting a business
Number of hours: 26h
Module 17 : Vocational courses
Course title: Supply chain management
Number of hours: 20h
Course title: CCEF Accreditation
Number of hours: 20h
20
Students per intake
30h
Weekly classes
3
Minimum number of months of compulsory work placement in M1
3/4
work placements during the M2 year
Key skills Master's Degree International Marketing and Negotiation
Key skills
The objectives of Master’s Degree International Marketing and Negotiation are as follows:
- know how to carry out international market research
- design a product with a global market in mind
- formulate and implement an internationalisation strategy
- be familiar with all the techniques involved in selling a product for export
- master international procurement procedures
- understand all the pitfalls of international trade negotiations
- carry out an export assessment
- identify all the risks inherent in import and export
Teachers Master's Degree International Marketing and Negotiation
Some of your future teachers
At the FLSH, lecturers play a key role in students’ success. They are professionals and/or researchers who pass on their knowledge with passion.
Natalia Guilluy-Sulikashvili
Vice-Dean for Languages and International Affairs; Director of the AIT Master’s Programme
Fernando Monroy
Dr in History and Civilizations from EHESS and Faculty Member and Researcher specializing in the Iberian world
Careers Master's Degree International Marketing and Negotiation
Careers
In the first year of the Master’s programme, a work placement (3 to 5 months) enables students to familiarise themselves with careers in marketing and international trade. They will be able to build on their theoretical knowledge by putting it into practice through various tasks: conducting market research, negotiating, and devising strategic solutions for marketing and import-export activities. With this in mind, work placements undertaken abroad or within an internationally-oriented company are strongly recommended.
In the second year of the Master’s programme, the work placement lasts 4 to 6 months, during which students must be able to assist the head of the marketing or import-export department. They must demonstrate autonomy in all tasks entrusted to them.
Careers
Product Manager
Account Manager
Research Officer
International buyer/seller
Head of Export Operations
Marketing and Communications Officer
Head of Marketing
Web Marketing Manager
Student projects Master's Degree International Marketing and Negotiation
Student projects
During the two-year Master’s program, students undertake projects and are offered the chance to take part in events.
- Registration of a Master Talks
- Organisation of the Master Cruising
- Organisation and participation in the Speed recruiting
- Roundtable talks
partenaires et institutions
FAQ Master's Degree International Marketing and Negotiation
Ready to join us? We’ll answer your questions
Staff
Administrative contact
Laurent VANDER BRIGGHE
Program director
Professor Natalia GUILLUY-SULIKASHVILI
Is this Master’s programme offered as a work-study programme?
Yes. The AIT Marketing Master’s programme is available as a work-study programme, enabling students to gain professional experience directly within a company.
What is the schedule for the work-study programme?
One week of class followed by three weeks of work placement, in both the first and second years of the Master’s programme.
How much are the tuition fees?
Fees are means-tested. For work-study programmes, the fees may be covered by the host company’s OPCO.
Am I eligible for CROUS grants at the FLSH?
Yes. CROUS grant holders benefit from a reduced rate. For work-study schemes, the remuneration from the company is added to this.
What are the selection criteria for this Master’s degree?
Admission is based on an application and an interview. A bachelor’s degree or equivalent, with a strong interest in international marketing and proficiency in several languages.
How many languages are taught on this Master’s programme?
Three modern languages are included in the curriculum, reflecting the ‘trilingual’ nature of the course.
What career opportunities does this Master’s degree offer?
Product manager, international marketing manager, business development manager, account manager, digital marketing project manager.
